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Reports

Generate detailed reports to analyze your Ad Sentinelle performance.

Report Types​

Daily Report​

Summary of the day's performance, sent by email:

📊 Daily Report - mysite.com - 02/08/2026

Sessions: 6,543 (+5% vs previous day)
Adblock: 2,157 (33%)
Conversions: 647 (30.0%)

Top event: conversion_allowlist
Top device: Desktop (72%)

Weekly Report​

Analysis with trends:

📊 Weekly Report - mysite.com
Week of Feb 3-9, 2026

SUMMARY
───────────────────────────────
Total sessions: 45,678
Ad Blockers detected: 15,234 (33.4%)
Conversions: 4,521 (29.7%)
Rate evolution: +2.3 pts vs prev week

TRENDS
───────────────────────────────
▲ Best day: Tuesday (32.1%)
▼ Worst day: Sunday (25.4%)

A/B TESTING
───────────────────────────────
🏆 Winner: Emotional (29.0%)

Monthly Report​

In-depth monthly analysis:

  • KPI synthesis
  • Weekly evolution
  • Comparison with previous month
  • Estimated recovered revenue
  • Recommendations

Configure Automatic Reports​

By Email​

  1. Go to Settings → Reports
  2. Enable desired reports
  3. Configure recipients
  4. Choose frequency
FrequencySent
DailyEvery morning at 8am
WeeklyMonday morning
Monthly1st of month

Recipients​

Add multiple recipients:

Recipients:
├── you@company.com (Admin)
├── marketing@company.com (Reader)
└── management@company.com (Reader)

Export Data​

Available Formats​

FormatUsage
CSVExcel, Google Sheets, analysis
JSONIntegration, API, scripts
PDFPresentation, archiving

CSV Export​

Available columns:

date,sessions,adblock_detected,walls_displayed,conversions,conversion_rate,device,country
2026-02-08,6543,2157,2100,647,30.8,desktop,FR
2026-02-08,1234,271,265,65,24.5,mobile,FR

JSON Export​

{
  "period": {
    "start": "2026-02-01",
    "end": "2026-02-08"
  },
  "metrics": {
    "sessions": 45678,
    "adblock_detected": 15234,
    "conversions": 4521,
    "conversion_rate": 29.7
  },
  "daily": [
    {
      "date": "2026-02-01",
      "sessions": 6234,
      "conversions": 612
    }
  ]
}

Create Custom Report​

Select Metrics​

Choose data to include:

  • Sessions
  • Ad Blockers Detected
  • Walls Displayed
  • Conversions
  • Conversion Rate
  • By Device
  • By Country
  • By A/B Variant

Filters​

Apply filters:

  • Period: Start and end date
  • Device: Desktop, Mobile, Tablet
  • Countries: Multiple selection
  • Event: Specific event type

Schedule​

Program automatic sending:

Report "Weekly Performance"
├── Frequency: Every Monday
├── Time: 09:00
├── Recipients: team@site.com
├── Format: PDF
└── Include: Sessions, Conversions, Rate, A/B

Integration with Other Tools​

Google Data Studio​

Connect Ad Sentinelle to Data Studio for advanced visualizations:

  1. In Data Studio, add data source
  2. Choose "Custom Connector"
  3. Enter Ad Sentinelle API URL
  4. Authenticate with your API key

Slack​

Receive reports on Slack:

  1. Configure Slack webhook
  2. In Ad Sentinelle, go to Integrations → Slack
  3. Paste webhook URL
  4. Choose alerts to receive

Custom Webhook​

Send data to your own system:

POST https://your-api.com/webhook/adwall
Content-Type: application/json

{
  "event": "daily_report",
  "site_id": "abc123",
  "data": {
    "sessions": 6543,
    "conversions": 647
  }
}

Archiving​

Data Retention​

Data TypeRetention
Raw events90 days
Aggregated data2 years
Generated reportsUnlimited

Download History​

To archive your data:

  1. Go to Settings → Data
  2. Click "Export Complete History"
  3. Select period
  4. Download ZIP archive
Tip

Configure at least weekly report to keep track of performance over time.