GAM Integration

Configure Google Ad Manager targeting for converted users.

Concept

When a user disables their ad blocker via Ad Sentinelle, you can:

1. Identify these users in GAM via a key-value
2. Create specific line items with higher CPM
3. Optimize monetization for this premium segment

Automatic Configuration

By default, Ad Sentinelle automatically injects targeting after conversion:

// Automatically injected
googletag.pubads().setTargeting('adwall_status', 'converted');

Configure in GAM

Step 1: Create Key-Value

1. In GAM, go to Inventory → Key-values
2. Click "New Key-Value"
3. Configure:
   • Name: adwall_status
   • Type: Predefined
   • Values: converted, not_converted

Step 2: Create Targeted Line Item

1. Go to Delivery → Line Items
2. Create new line item
3. In Targeting section:
   • Add Customization → Key-values
   • Select adwall_status = converted
4. Set higher CPM (these users are valuable)

Line item: "Ad Sentinelle Converted - Premium"
├── Targeting: adwall_status = converted
├── CPM: $5.00 (vs $2.00 standard)
└── Priority: 12

Step 3: Test Targeting

1. Convert on your test site
2. Open GAM console
3. Verify targeting is sent

googletag.pubads().getTargeting('adwall_status');
// Should return ['converted']

Advanced Configuration

Custom Targeting

window.addEventListener('adwall:converted', function(e) {
  // Standard targeting
  googletag.pubads().setTargeting('adwall_status', 'converted');
  
  // Additional targeting
  googletag.pubads().setTargeting('adwall_variant', e.detail.variant);
  googletag.pubads().setTargeting('adwall_date', new Date().toISOString().split('T')[0]);
});

Refresh Ads After Conversion

window.addEventListener('adwall:converted', function() {
  googletag.pubads().setTargeting('adwall_status', 'converted');
  googletag.pubads().refresh();
});

Prebid.js Integration

window.addEventListener('adwall:converted', function() {
  pbjs.setConfig({
    ortb2: {
      user: {
        data: [{
          name: 'adwall',
          segment: [{ id: 'converted' }]
        }]
      }
    }
  });
  
  pbjs.requestBids({
    timeout: 1000,
    bidsBackHandler: function() {
      pbjs.setTargetingForGPTAsync();
      googletag.pubads().refresh();
    }
  });
});

Monetization Strategies

Option 1: Higher CPM

Create line items with higher CPM for converted users:

Segment	Standard CPM	Converted CPM
Display	$1.50	$3.00
Video	$8.00	$15.00
Native	$2.00	$4.00

Option 2: Premium Partners

Reserve converted users for premium partners:

Line item: "Partner Premium - Converted Only"
├── Targeting: adwall_status = converted
├── Deal ID: 12345
└── Priority: 10

Line item: "Open Auction - All Users"
├── Targeting: (none)
└── Priority: 12

Option 3: Exclusive Formats

Offer higher-paying formats only to converted users.

GAM Reporting

Create Performance Report

1. Go to Reports → New Report
2. Dimensions: Key-values (adwall_status)
3. Metrics: Impressions, Revenue, eCPM
4. Filter by period

Metrics to Follow

Metric	Calculation	Goal
Converted Impressions	Impr. where adwall_status=converted	Volume
Additional Revenue	Converted Revenue - (Standard × Rate)	ROI
eCPM Uplift	eCPM converted / eCPM standard	Performance

Troubleshooting

Targeting Not Sent

1. Verify googletag loads before Ad Sentinelle
2. Check console for errors
3. Test manually:

googletag.pubads().setTargeting('adwall_status', 'converted');
console.log(googletag.pubads().getTargeting('adwall_status'));

Ads Don't Refresh

Call refresh() after setting targeting:

window.addEventListener('adwall:converted', function() {
  googletag.cmd.push(function() {
    googletag.pubads().setTargeting('adwall_status', 'converted');
    googletag.pubads().refresh();
  });
});

Tip

Create an "Ad Sentinelle Converted" segment in your DMP for cross-platform data use.